American Moslem Society - Logo Kit
الجمعية الإسلامية الأمريكية

Full guidelines: https://identity.amsdearborn.org

CONTENTS
  svg/   Vector masters. Use these everywhere you can - they stay sharp at
         any size and keep the exact brand colors.
  png/   Raster exports, transparent background, 1024px on the long edge.
         Only for tools that cannot place an SVG. The round mark also ships
         at 512px and 192px for app icons and avatars, and the skyline at
         3840px wide because it is only ever placed at full page width.

THE FIVE PATTERNS
  simple      The mark alone. Small spaces, favicons, watermarks, merchandise.
  round       The mark on a plate. Avatars, app icons, anything over a photo.
  full        Stacked lockup. Tall or square formats - covers, posters, flyers.
  long        Horizontal lockup. Wide, short formats - site headers, letterhead,
              email signatures, banners.
  decorated   Ceremonial medallion. Certificates, awards, seals, Eid and Ramadan
              collateral. Never for everyday interface chrome.

THE SKYLINE
  ams-skyline   The masjid elevation that closes a printed piece: dome, crescent
                finial and crenellated parapet resolving into a solid band. It is
                not a logo. It carries no name, signs nothing, and a piece using
                it still carries a lockup somewhere on it.

  One placement: full bleed across the foot of the page, upright, with the
  contact line set inside the band. Never flipped, mirrored or rotated - the
  masjid has one way up. Never run across the head of a page either; the skyline
  closes a piece, and opening one is the logo's job. Scale it to the full width
  and let the height follow - across a letter page that is 1.67in deep, 0.93in
  of it solid band. Need more depth? Extend the band, which is flat maroon and
  grows downward invisibly. Never stretch the drawing. A narrower format may
  crop it from the ends, so long as the dome and its crescent finial stay in
  frame - trim both ends equally and the dome stays centred. Set type inside the
  band, never across the domes. Minimum 5in / 720px wide, below which the finial
  closes up.

  Never screen it back to sit behind a cover - a faded skyline is not a
  watermark. If you want the silhouette quietly, place it at full strength in a
  tint of the ground. Background texture is the girih pattern at 3%, and a piece
  does not get both.

FINISHES
  maroon   Primary. #630d16 artwork. Use on cream, white or light photography.
  white    Reversed. Use on maroon, ink or dark photography.
  ink      Single color #1f1b16. Use for one-color printing, engraving,
           embroidery and faxable documents.

  The round mark's plate always runs opposite the artwork: the maroon finish
  puts a maroon mark on a white plate (for dark grounds), the white finish
  puts a white mark on a maroon plate (for light grounds).

RULES
  Clear space   Keep the height of the crescent's opening clear on all sides.
  Minimum size  long 120px / 1.25in wide. full and simple 40px / 0.45in tall.
  round 32px. decorated 64px / 0.75in.
  Never recolor, stretch, rotate, outline, add effects to, or rebuild the
  mark. Never set the wordmark yourself - always place the supplied file.

Questions: services@amsdearborn.org
